Our Team
Simon Williams
Partner, Agent
Simon Williams is a passionate cyclist with a strong event acumen who has helped numerous non-profits generate needed revenue from philanthropic events and digital marketing initiatives. Prior to forming Inspire Athlete Management with Peter Cosentino in 2020 he worked closely with Emily Batty, aiding her in negotiating a number of her key contracts with sponsors and teams.
Based in Collingwood Ontario, Williams is a perfectionist with his eye on the objective and aligned with the purpose. He plays a key role in the endemic side of sport that transfers naturally to the non endemic side as well.
Peter Cosentino
Partner, Agent
Based in Toronto, Canada, Peter Cosentino worked 11 years with the Toronto Blue Jays leaving as Vice President Marketing under the Rogers Communications regime. He started DEC Sports in 2003 and has generated meaningful revenue to niche properties like Canada Running Series, Cycling Canada, Canada Snowboard and numerous others.
Peter and Simon met at the UCI World Cup Mountain Bike event in Quebec City in 2016 and worked together on driving revenues for Sea Otter Canada before starting Inspire Athlete Management. Purpose and performance is his motto. Combining the two helps drive revenue for athletes and properties alike.
Mike Chan
Director of Creative Services
Mike has been involved in the creative world of the sports marketing industry for over twenty years, having done work for dozens of teams in the NFL, NBA, NHL, MLB, MLS, and now in professional cycling. Being an avid mountain biker himself, he has been lucky enough to combine his two passions.
Ruby West
Athlete Manager
A former multi-disciplined professional cyclist herself, Ruby’s first-hand experience as an athlete has translated easily to the other side of the business. Her passion for cycling and extensive knowledge of the industry makes her the perfect fit as an athlete manager.
Laura Lopez
Finance
Laura is a passionate supporter of the cycling world who keeps the wheels turning behind the scenes. With a sharp eye for detail and a strong background in finance and operations, she ensures the numbers line up (from invoices to reporting) so the rest of the team can ride smoothly.