WHAT WE DO
WHY IAM CREATIVE?
We
Know
Cycling
- We get the space
- We start from a position of fact and then move into feel
- We are passionate about cycling
- Our track record is strong
- Our relationships are of utmost importance
- We are competitively priced
Canadian National Team Kit
Kit Design
IAM Creative had the privilege of being selected to help design the new Canadian National Team kit for all cycling disciplines. The new kit made its debut at the UCI World Championships in Glasgow, Scotland in August, 2023. Take a look at the design of all the variations.
Athlete Branding
Case Study: Ruby West
With the growing popularity of the privateer model of racing, an athlete’s personal brand is becoming increasingly important. Without a team to provide support, the privateer is a self-sustaining entity that needs to attract the attention of corporate partners for financial and technical support.
Canadian Championships
Branding for Cycling Canada
It was a big honour for IAM Creative Services to be entrusted by Cycling Canada to rebrand the Canadian Championships. Cycling Canada had undergone a rebranding in 2019, but until now had continued to use the old Canadian Championships logo. IAM Creative was brought on to redesign the logo to align with the current branding.
WHO WE ARE
Simon Williams
A passionate cyclist with a strong event and sales acumen who has helped numerous non-profits and brands achieve their desired objectives from philanthropic events to digital marketing initiatives.
Peter Cosentino
A passionate cyclist with a strong marketing and sales background in lifestyle and niche opportunities that connects consumers with brands in an authentic manner.
Michael Chan
A passionate cyclist who gained his extensive creative experience working with every major professional sports league in North America, now applies his skills in the cycling universe.
Content Creation
Telling your story through video is one of the most compelling ways you can sell your brand. Through TikTok, Instagram, YouTube, etc. IAM Creative Services can create your digital execution from the brief to the broadcast.
Graphic Design
We love graphic design. It is really at the core of our business. We create digital & print ads, branding, presentations, web design, and even race kits. We relish delivering eye-popping design that will make your brand appeal to the cycling demo.
Photography & Videography
From head shots to live action photography and video. We know cycling, the angles and the essence of what a photo or a video can bring to a campaign. It’s our passion project!
Research & Insights
Where is cycling going, what are the trends, what do consumers want, where do they live and essentially, who are they? The most cost effective cycling research for brands looking to grow their space with and within the cycling demographic.
Public Relations
Earned Media through cycling is critical. Having your story told by influencers and podcast talent in the right media and placement can take your campaign to heights unimagined. We know the market, the key media outlets and the how-to leverage your story in a way that is authentic and impactful.
Event Creation
Bespoke social cycling experiences for your clients or new business development that creates top-notch networking opportunities and compelling story telling for your brand.