• We get the space
  • We start from a position of fact and then move into feel
  • We are passionate about cycling
  • Our track record is strong
  • Our relationships are of utmost importance
  • We are competitively priced

Canadian National Team Kit

Kit Design

IAM Creative had the privilege of being selected to help design the new Canadian National Team kit for all cycling disciplines. The new kit made its debut at the UCI World Championships in Glasgow, Scotland in August, 2023. Take a look at the design of all the variations.

Athlete Branding

Case Study: Ruby West

With the growing popularity of the privateer model of racing, an athlete’s personal brand is becoming increasingly important. Without a team to provide support, the privateer is a self-sustaining entity that needs to attract the attention of corporate partners for financial and technical support.

Canadian Championships

Branding for Cycling Canada

It was a big honour for IAM Creative Services to be entrusted by Cycling Canada to rebrand the Canadian Championships. Cycling Canada had undergone a rebranding in 2019, but until now had continued to use the old Canadian Championships logo. IAM Creative was brought on to redesign the logo to align with the current branding.


Simon Williams

Simon Williams

A passionate cyclist with a strong event and sales acumen who has helped numerous non-profits and brands achieve their desired objectives from philanthropic events to digital marketing initiatives.

Peter Cosentino

Peter Cosentino

A passionate cyclist with a strong marketing and sales background in lifestyle and niche opportunities that connects consumers with brands in an authentic manner.

Michael Chan

Michael Chan

A passionate cyclist who gained his extensive creative experience working with every major professional sports league in North America, now applies his skills in the cycling universe.