by Michael Chan | Oct 5, 2023 | Uncategorized
CANADIAN NATIONAL TEAM KIT IAM Creative and designer Florence Dostie-Ménard of Flaz Designs were selected by Cycling Canada to design the new cycling kit (uniform) for the Canadian National Cycling Team. A consistent design had to be applied for all cycling...
by Michael Chan | May 11, 2022 | IAM Creative
CYCLING CANADACanadian Championships Rebrand It was a big honour for IAM Creative Services to be entrusted by Cycling Canada to rebrand the Canadian Championships. Cycling Canada had undergone a rebranding in 2019, but until now had continued to use the old Canadian...
by Michael Chan | Feb 25, 2022 | IAM Creative, Uncategorized
THE IMPORTANCE OF BRANDING With the growing popularity of the privateer model of racing, an athlete’s personal brand is becoming increasingly important. Without a team to provide support, the privateer is a self-sustaining entity that needs to attract the...
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